How to Suck at Marketing and Get Clients Anyway

If the thought of writing long sales letters scares you, relax. By getting one tiny element right, you can know that your message works. Even if the rest of it sucks, you’ll still succeed.

Hypnosis Clients Don’t Care About Hypnosis

Your clients don’t want to see a hypnotist. It’s nothing personal – it’s the same across all industries. Learn what they want to attract more clients than ever.

Why Hypnotic Resistance Is Nothing to Brag About

Being “too mentally strong” to be hypnotised is nothing to brag about. It doesn’t even make sense. The best moments come from being open to new thoughts and experiences.

The Principal Skinner Guide to Web Design

If you’re designing a website for a hypnosis business, you should take inspiration from Principal Skinner. When used correctly, blandness is the most important thing your website could have.

What It’s Like to Be More Unconscious

The more in tune with your unconscious you are, the more peak experiences you have. This is the ultimate upgrade to your own mind.